City Made Quilts, backed by a $50,000 city storefront grant, is set to open this August in a former carpet store on Geneva Avenue in the Excelsior — the first shop for owner Sarah Cain, whose quilt patterns have been mapping San Francisco's architecture for over a decade.
The space at 1021 Geneva Ave., between Paris and Lisbon streets, last held a carpet store. Come August, it's set to open as City Made Quilts — a custom quilt shop, and the first brick-and-mortar for owner Sarah Cain.
Cain, a licensed marriage and family therapist who has spent the past twenty years in behavioral health while running a home pattern-design business on the side, secured a $50,000 grant from a city program specifically designed to fill vacant storefronts along the Excelsior's commercial corridors. The program offers between $50,000 and $100,000 per recipient. Cain told Mission Local her husband spotted the opportunity and encouraged her to apply. She did, she said, on a whim.
Her pattern work pulls directly from the city's built environment. A design called "Haight" renders the neighborhood's Victorian facades in fabric; "Lombard" uses circles and zigzags to track the crooked block; a more recent piece draws its palette and angles from a mural at Third Street and Hudson Avenue in the Bayview, where Cain lives with her husband and daughter. "We have a lot of garment shops and fabric shops for making clothing," she told Mission Local. "But nothing for quilts."
The block has been getting company. Mission: Comics and Arts has planted a second location nearby on Geneva, and an arcade is expected to follow. City Made Quilts fills the gap left by the carpet store.
When it opens this August, 1021 Geneva will be the only dedicated quilt shop in a city Cain has been stitching into her work since 2013.
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