Gwyneth Paltrow's Goop Kitchen opened its East Bay outpost June 9 at 5333 Adeline St. in North Oakland — inside Travis Kalanick's CloudKitchens Adeline Food Hall. The brand lists the location as "Goop Kitchen Berkeley."

Goop Kitchen, Gwyneth Paltrow's health-focused delivery brand, opened its East Bay outpost on June 9 at 5333 Adeline St. in North Oakland — inside Travis Kalanick's CloudKitchens Adeline Food Hall, a 35-stall ghost kitchen complex that runs 18 hours a day. The brand markets the location as "Goop Kitchen Berkeley."

The gap between the address and the name has no on-record explanation from Goop Inc. or its operational partner, DFG Ventures. The working inference in coverage of the launch is that "Berkeley" tracks the delivery catchment area — Oakland, Berkeley, and Emeryville, Monday through Saturday — rather than the kitchen's physical jurisdiction. No company representative has confirmed this publicly.

The business is a joint venture between Goop Inc. — Paltrow's Santa Monica-based wellness company — and DFG Ventures, a venture studio that also backs Chrissy Teigen's Cravings and Rick Bayless's Tortazo. The operational lead is Donald Moore, co-founder and CEO of Goop Kitchen, who spent more than 20 years at the Cheesecake Factory before the pivot to celebrity wellness delivery.

The menu runs to loaded salads, chicken teriyaki bowls, and salmon bento boxes, all positioned as gluten-free, seed-oil-free, and free of refined sugars, corn, dairy, and preservatives. Item pricing at a comparable Goop Kitchen DoorDash listing runs roughly $17 to $22; Oakland pricing has not been confirmed separately.

The Adeline Food Hall already has a history with the surrounding neighborhood. North Oakland residents organized against CloudKitchens' Adeline operation when the facility first opened, raising concerns about delivery traffic and the ghost-kitchen model's fit on the corridor. A Goop Kitchen stall — branded for the city next door — adds a new layer to a facility that has not settled quietly into the block.

The East Bay opening follows Goop Kitchen's first Bay Area foothold: a delivery-only ghost kitchen at 60 Morris Street in SoMa that launched in December 2025. A second San Francisco location — a sit-down format in a roughly 1,850-square-foot space at 405 Howard Street — signed a lease in late May, with no opening date set.