Serotonin Scoops, co-founded by Jay Desai, Ray Niak, and Rohit Singh, opened on June 19 in Berkeley's Epicurious Garden, offering high-protein, no-added-sugar ice cream with prices ranging from $5.95 for a single scoop to $12.99 for a pint.

Serotonin Scoops, a new business focused on high-protein, no-added-sugar ice cream, opened its doors on June 19 in Berkeley’s Epicurious Garden at 1511 Shattuck Ave. The establishment, founded by Jay Desai, Ray Niak, and Rohit Singh, is betting on a health-conscious approach to the traditionally indulgent frozen treat.

The concept was born during the pandemic when co-founder Jay Desai, who had been diagnosed with diabetes, challenged microbiologist Ray Niak to create an ice cream that wouldn't spike blood sugar. The result is a product that includes five added fibers, whey protein, and prebiotics, sweetened with allulose and monk fruit, as detailed on the company's website. Co-founder Rohit Singh also operates Breads of India and Homemade Cafe, indicating a background in the local food scene.

Serotonin Scoops functions primarily as a counter-service spot within the “Harry Potter alleyway” of the Epicurious Garden. While no specific seat count is declared for the shop itself, patrons can likely utilize common areas within the garden. Pricing for individual servings is set at a "Microdose" (single scoop) for $5.95, a "Balanced Dose" (two scoops) for $8.95, and a "Megadose" (three scoops) for $11.95. Pints are also available for $12.99. The founders have expressed ambitions to expand beyond their Berkeley flagship, aiming to cover the wider Bay Area and beyond.

This opening in North Berkeley, a corridor known for its pioneering food establishments like Peet’s Coffee and Chez Panisse, signals a growing interest in healthier alternatives within the Bay Area’s dessert landscape. While some traditionalists might balk at "healthy ice cream," Serotonin Scoops represents a specific, targeted bet on evolving consumer preferences in a competitive market.