Fabio Brunocilla and Marcella Foti, both from Cosenza, opened Bruno's Italian Taste at 606 Mission St in late June — an all-day Southern Italian counter and their first restaurant.

Bruno's Italian Taste is now open at 606 Mission St in Yerba Buena, an all-day Southern Italian counter from Fabio Brunocilla and Marcella Foti, a couple from Cosenza, in Calabria. It is their first brick-and-mortar. Per the trade newsletter tablehopper, the room opened in late June and was serving by the start of July.

The menu is built for a day that starts early and doesn't stop: pizza in teglia alla romana — the rectangular, tray-baked Roman style, sold by the slice — panini on housemade ciabatta, pasta, and the Calabrese street food the owners grew up on, from arancini to eggplant Parmigiana to Calabrese sausage, plus pastries. It's priced to be a lunch-counter habit, not an occasion; the format is casual and counter-first.

The address is the detail worth pinning down, because the early listings scattered it up and down Mission Street. San Francisco's business registry settles it: "Bruno's Italian Taste" is registered to Bit, LLC, at 606 Mission St, with a DBA start date of July 29, 2025 — nearly a year before the doors opened. That gap is the real story of the room. A first-time operator signed on to this Yerba Buena block a full year ago and spent it building out a space, a timeline that says as much about the cost and pace of opening a restaurant in this city as any menu does.

An all-day Italian counter leaning on slices and panini is a format built for volume and repetition — quick, cheap, and designed to be a weekday habit rather than a destination. On this stretch of Mission, in a corridor that has spent the past few years rebuilding its daytime rhythm, that's the bet. Whether the traffic has come back enough to carry it is the question the next year will answer.