The family-run rotisserie-chicken taqueria opened July 8 at 4063 24th Street, in the former Tacolicious/Todo el Día space — restoring the chain to three San Francisco locations.

Bonita Taqueria y Rotisserie opened its third San Francisco location on Wednesday, July 8, at 4063 24th Street in Noe Valley, taking over a corridor storefront that had cycled through three tenants in five years.

The room is run by siblings Jawad "JJ" Sweidan and Jenna Salah, who founded Bonita in the Marina in 2014 at 2257 Chestnut Street and added a second location at 2227 Polk Street. The Noe Valley expansion is registered with the City as Ajj Noe LLC, which took out its business registration at the 24th Street address on February 24 — the civic paper trail that preceded the July opening by more than four months.

The concept is built around a single anchor. "Everything we serve is rotisserie chicken-based. That's our signature," Sweidan told What Now San Francisco. The dine-in menu runs tacos at $7 to $8, burritos from $13 to $19, and rotisserie chicken at $16 for a half bird and $26 for a whole one, with pricing the operators say is uniform across all three rooms. All-day brunch, once a weekend feature, is now a permanent fixture at each location. The Noe Valley space adds patio seating and a custom mural by the artist Amanda Lynn.

The address itself has been a hard one to hold. The storefront housed Village Rotisserie from March 2021 until it closed in April 2023, then Todo el Día — a Tacolicious spinoff that rebranded to Tacolicious outright in 2024 — before that operator went dark in 2025, per SF Gazetteer. Bonita is betting a proven, chicken-first format can do what its predecessors could not on a block that already carries Casa Mexicana and The Little Chihuahua.

For the Sweidan family, three is a familiar number. Their father, Issa Sweidan, founded Squat & Gobble in 1993, and the siblings briefly ran a third Bonita in the Castro, at 3600 16th Street in the old Squat & Gobble space, opening just before the pandemic and later closing it. The Noe Valley room returns them to a three-restaurant footprint — this time on a corridor that has proven it will test whoever signs the lease.