At Alemany, the Deals Are in the Last Five Minutes
At the Alemany Farmers Market on a Saturday morning, the tomatoes are stacked in careful pyramids by eight o'clock, and by noon the pyramids are gone.
By Casey Wong, Neighborhoods · May 30, 2026
The pricing question has been circulating online again, sparked by a first-timer's sticker shock at an unnamed Bay Area market: $10 for a pint of blueberries, $15 for six peaches. The reactions split predictably between people who regard the farmers market as a weekly ritual and people who regard it as a performance of a certain kind of consumption. Both positions contain something true.
Alemany comes up, reliably, whenever this argument surfaces. It's the market people point to when they mean a farmers market that still functions the way the original California Certified Farmers Market program intended — fresher food, from the grower, without the grocery-chain markup layered back in. The vendors there tend to be the vendors, not distributors who rented a tent.