That's about to change. Bi-Rite, the beloved SF grocery institution, is teaming up with culinary nonprofit 18 Reasons and the Crankstart foundation to open Sunnydale Market — a nonprofit grocery store right in the heart of Visitacion Valley.
Let's be clear about what makes this interesting: this isn't the government swooping in with a bloated program and a ten-year timeline. This is a private-nonprofit partnership actually doing something concrete about a problem the city has hand-wrung over for decades. Bi-Rite brings real grocery expertise. 18 Reasons brings community food education chops. Crankstart brings the funding. No bureaucratic maze. No five-year environmental review for a produce aisle.
The nonprofit model is worth watching closely. It sidesteps the brutal economics that have kept traditional grocers out of neighborhoods like Visitacion Valley — thin margins, high rents, expensive city regulations — while still delivering what residents actually need: a place to buy real food without a 45-minute bus ride.
Is this a scalable solution for every underserved neighborhood? Probably not. Nonprofits rely on philanthropic goodwill, and that's not infinite. The better long-term fix is making it economically viable for any grocer to operate in these neighborhoods — which means the city needs to take a hard look at the permitting costs, taxes, and regulatory burden that make opening a store in SF feel like an Olympic sport.
But for now? Sunnydale Market is a win. A real, tangible win for a neighborhood that's been overlooked for too long. Sometimes the best thing government can do is get out of the way and let people who know what they're doing actually do it.

