Hej Hej — the beloved Swedish hot dog pop-up that has quietly built a cult following in San Francisco — has expanded into candy. Specifically, a fill-your-own-bag Swedish gummy situation, paired with their signature dogs piled high with shrimp salad and whatever other Nordic toppings they're dreaming up this week. You've got three more weekends to check it out.

Let's just appreciate this for a moment. No massive Series B funding round. No city subsidy. No nonprofit grant to "explore the intersection of food justice and Scandinavian encased meats." Just a pop-up that people love, run by people who figured out what customers want and gave them more of it. Hot dogs and candy. This is the free market working exactly as intended, and it's beautiful.

San Francisco has a habit of making entrepreneurship feel like an obstacle course designed by someone who hates fun. Between the labyrinthine permitting process and a regulatory environment that treats every small vendor like a potential environmental catastrophe, it's a minor miracle when something this simple and joyful actually happens. The fact that Hej Hej has thrived as a pop-up — nimble, creative, and unburdened by the overhead that kills so many brick-and-mortar dreams in this city — says something about the model.

If you want SF to stay interesting, you support the people who make it interesting. That means showing up, buying a hot dog, filling a bag with gummies, and voting with your wallet for the kind of scrappy, independent business this city desperately needs more of.

Three weekends left. Don't overthink it.