Tori Beer, a Japanese izakaya at 3567 Geary Blvd in Laurel Heights, registered with the City on June 1 and is betting a $1-Sapporo happy hour can fill the former Party Pig space.

Tori Beer, a new Japanese izakaya at 3567 Geary Blvd in Laurel Heights, is open and running the kind of happy hour built to fill a big room fast: $1 Sapporos, $5 rolls, appetizers and drinks, and $3 two-piece nigiri. In an August 18 review (external source, opens in a new tab) filed under the site's new-openings guide (external source, opens in a new tab), The Infatuation's Julia Chen rated the cooking "solid"—she liked the spicy tonkotsu ramen and the peanut fried rice—but framed the place as a group spot for cheap beer and shared skewers rather than a destination kitchen.

The operator behind the room is documented even if the chef isn't. The City's business-registration record (external source, opens in a new tab) lists the DBA "Tori Beer" registered to The Popular Izakaya Inc, with a registration start date of June 1, 2026, at the Geary address—the civic trace of a room that opened this year. The menu is deliberately wide: sushi rolls, okonomiyaki, skewers, udon and ramen, all at a single-dollar-sign price point.

The space itself tells part of the story. Tori Beer took over the former home of Party Pig, the all-you-can-eat sushi restaurant that opened in May 2025 as a reincarnation of the shuttered Ko (external source, opens in a new tab) and closed roughly fourteen months later. That predecessor is the tell: an AYCE sushi room and a $1-beer izakaya are the same bet in different clothes—a wide, cheap menu that only works if the room turns volume. Tori Beer inherited the space built for exactly that math.

Chen tags the room for happy hours and big groups, and that is the whole proposition: a broad, low-priced Japanese menu anchored by a beer deal you don't have to think about. What the public record doesn't yet show is a seat count, a named chef, or a full liquor license—the fundamentals that will decide whether a $1 Sapporo can carry a room this size on outer Geary.