Michelin-starred Thai Chef Thitid “Ton” Tassanakajohn is opening his first U.S. restaurant, Saam, in San Francisco, but the project's financial details are not publicly disclosed, with no SEC Form D filings identified for the operating entity "333 Inc."
Michelin-starred Chef Thitid “Ton” Tassanakajohn, renowned for his Bangkok establishments Le Du and Nusara, is slated to open his first U.S. restaurant, Saam, in San Francisco's SoMa district this July. While the culinary world awaits the arrival of his more casual, family-style Thai concept at 415 Brannan St., the financial underpinnings of the venture remain opaque, with no public record of a formal capital raise.
Saam operates as "333 Inc. DBA Saam," registered with the San Francisco Office of the Treasurer and Tax Collector under Business Account #1183583 with a start date of April 28, 2026. However, extensive searches for SEC Form D filings—the standard disclosure for private securities offerings—for "333 Inc.," "Saam San Francisco," or related entities and addresses yielded no results. This absence indicates that any investment has not been publicly disclosed through federal channels commonly used for funding rounds.
Local chefs Tee Atthapon and Ty Choosuwan are confirmed partners overseeing daily operations, but the specific ownership structure of 333 Inc. and the extent of their financial contributions, or Tassanakajohn's own equity stake, are not publicly documented. The project proceeds without the typical public transparency often seen in new ventures, leaving the exact capital commitment and investor landscape undisclosed.

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