Animate, the Japanese anime and manga retailer, announced it will open a late-August pop-up on the mezzanine floor of New People Theatre at 1746 Post Street — its first Bay Area physical presence. No opening date, lease terms, or run length have been disclosed.

Animate, a Japanese anime and manga retailer with one U.S. brick-and-mortar location in Los Angeles, announced via X on July 27 that it will open a pop-up store on the mezzanine floor of New People Theatre at 1746 Post Street in San Francisco's Japantown in late August. The retailer operates in the U.S. as Animate North America, Ltd., a subsidiary of Tokyo-based Animate Co., Ltd.

The company plans multiple pop-ups at the venue, each spotlighting a different anime series, but disclosed no specific opening date, lease terms, or run length. No lease filing or retail permit for the space appears in public records.

New People Theatre is operated by New People, Inc., a Japanese company that functions as a cultural anchor on Post Street, housing a cinema, a Kyoto footwear brand, and a Japanese Lolita fashion label alongside event production and creative consulting operations.

Animate North America, Ltd. carries no publicly accessible U.S. corporate registration, Form D filing, or financial disclosures in the records checked.

Still unconfirmed: the opening date, the first series to be featured, and whether the company intends any permanent SF presence beyond the pop-up rotation.