A new flag appeared last week at 3057 17th Street, the 1902 former Mission Police Station held in near-total private silence since 2002 by a company tied to entertainment business managers Gelfand, Rennert & Feldman. Nobody publicly knows what it means.
On the corner of 17th and Treat, above the carved stone that still reads "Mission Police Station," a new flag appeared sometime last week. A resident of r/sanfrancisco posted a photo this week asking the only question the building reliably prompts: does anyone know what's going on in there?
The building at 3057 17th Street has been prompting that question for roughly 24 years. It's a 1902 Romanesque Revival pile — two stories of heavy concrete, the round corner turret gone since the 1906 earthquake, the arched windows intact — that has been privately held since 2002, when a company called Liberty Trust Gelfand Rennert paid $2.2 million for it. That entity is tied to Gelfand, Rennert & Feldman LLP, a business-management firm whose clients include entertainers and "select high net worth individuals." The firm has not publicly discussed the property.
The only permit on record since the purchase: a reroofing job in 2008. No commercial tenant is publicly documented. The building is zoned for industrial use — production, distribution, and repair — not residential. A neighbor captured it in a LocalWiki entry that describes it as looking "stuck in time, a lovely old station with a bit of decay and seemingly no occupants."
Before GRF, the building was Silicon Reef's offices in the late 1990s — the web company threw memorable Halloween parties in the space and was the subject of a 1997 architectural spread for its gutted, shiny interior renovation. Before that: Western Real Estate News (1975 to at least 1991), and before that, Duggan's Funeral Service, which used the former holding cells for casket storage. SFPD had moved out in 1950, relocating the Mission Station to 1240 Valencia.
The musician Tracy Chapman has attended planning meetings about the building and conducted a photo shoot there, according to Project Artaud, a neighboring arts organization. Neighborhood accounts, including one on the Artaud website, hold that she owns the building and installed a basement recording studio — but no deed or California public record reviewed for this story confirms her ownership or any studio permit.
What the new flag represents, and who raised it, is not documented in any permit, record, or public statement. The original Reddit post asked for context with a winking note about "the secret building owner." No answer has surfaced publicly.
For now, walking by 17th and Treat, you'd see the flag, the carved lettering beneath it, and the same quiet that's been there since 2002.


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