Thousands filled Market Street on Saturday for the city's fourth annual Juneteenth parade, ending at Embarcadero Plaza — the newest tradition on a corridor that has hosted marches for much longer.
On Saturday afternoon, Market Street became the route for San Francisco's fourth annual Juneteenth parade — floats from Black-led organizations draped in Pan African flag colors moving alongside Black cowboys, a church choir, and a procession of classic cars before the march ended at Embarcadero Plaza.
Thousands lined the corridor, according to the SF Standard, which photographed the event. Images from photographer Manuel Orbegozo show Sadé Kellogg dancing down the street, Walter Lucas of Thutmose Temple 74 in the procession, and the Feline Finesse Dance Company performing at the plaza after the route concluded.
Juneteenth has been a federal holiday since 2021, entering its fifth year of that designation. This year carried a specific civic backdrop: the Trump administration has moved to roll back federal diversity and equity initiatives, and the National Park Service no longer designates Juneteenth or Martin Luther King Jr. Day as free-entry days at its sites — a policy shift that drew notice as the parade stepped off.
None of that kept people off Market Street on Saturday. The Fillmore's own Juneteenth observance — the 80th annual Juneteenth Freedom Festival on June 14 — runs on a different corridor and under a much older tradition. The Market Street march is newer, four years old, but it has claimed the city's main commercial artery as its civic stage.
Embarcadero Plaza, at the end of the route, hosted the celebration after the procession arrived.

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