Hologram, a San Francisco venue that's built a loyal following, recently did something refreshingly bold: they publicly called out a customer's bad behavior. And honestly? Good for them.

We don't have every detail of what went down, but the response from the community has been overwhelmingly supportive. As one SF resident put it, "Shoutout to the owners of Hologram for calling this loser out. Don't be like this guy."

Here's the thing — small businesses in San Francisco are already operating on razor-thin margins. The city has made it progressively harder to run a profitable operation between permitting costs, minimum wage mandates, and an unpredictable street-level environment that scares off foot traffic. When you layer on customers who treat staff like punching bags or act like the rules don't apply to them, you're watching the slow death of the local businesses that actually make neighborhoods worth living in.

There's a broader principle at work here that we think matters: accountability is a two-way street. We spend a lot of ink (rightly) holding government and institutions accountable. But a healthy community also requires individuals to act like adults. Business owners shouldn't have to choose between absorbing abuse in silence and risking a PR firestorm by standing up for their staff.

The fact that Hologram felt comfortable enough to be direct about it — and that the neighborhood rallied behind them — is actually a small but encouraging sign. It suggests that San Franciscans, despite everything, still have each other's backs when it counts.

So here's your free advice for the day: support your local spots, tip well, and for the love of all that is holy, don't be that guy.