The self-described "Football's Design Conference" takes over Bloc 15 for two days of global football-culture vendors, Oakland Roots exhibitions, and Everett and Jones BBQ — a different kind of World Cup event.

The thing about Cultura FC is it won't show you the game. What it will do is stock a 10,000-square-foot warehouse in Jack London Square with football magazines from Japan, Mexico, and Spain, hang a photo exhibition by Oakland Roots photographers, and put Everett and Jones BBQ in the kitchen.

The event — billed as "Football's Design Conference" — runs Wednesday and Thursday, June 24–25, from 2pm to 10pm both days at Bloc 15, 252 2nd Street, Oakland. Admission price is not listed on culturafc.com; verify before you go.

Cultura FC launched in San Diego with San Diego FC. The Oakland edition, built in collaboration with Oakland Roots, pulls together a market of football-culture vendors that skews international: Shukyu Magazine from Japan, CAN CAN from Mexico, Equipo FC from Spain, Anar FC from China, and local outlets FC Mag and Acuerdate77 (San Francisco) round out the floor. Two exhibitions run alongside: a "Know Your Roots" photo show by Oakland Roots photographers, and an "Art of Sports" poster exhibition by design studio Mucho.

Food is Everett and Jones BBQ — a Jack London Square original since 1973 — plus an FC Mag coffee cafe takeover and Hennessy cocktails throughout.

Getting there: Nearest BART is 12th Street/City Center Oakland; budget about 15 minutes on foot heading toward the waterfront, or check whether the free Broadway Shuttle to JLS is running that day.

If you're only going one day: Make it Thursday the 25th. USA plays their third group-stage match that afternoon, and the city will have the kind of loose, electric energy that makes browsing football magazines from three continents feel like exactly the right counterprogram. Get the Everett and Jones early — lines build.