Another Planet Entertainment has filed a second suit against Alarcon Bohm, the contractor on the Castro Theatre's $41M renovation — this one over false advertising, escalating a fight already in arbitration over $4.7 million and alleged water damage. Every substantive allegation reaches the reader through one side.

Another Planet Entertainment, the Berkeley promoter that runs the Castro Theatre, filed a new lawsuit Monday against the contractor it hired to renovate the 1922 movie palace — its second legal action against the same firm this year. The target is Emeryville-based Alarcon Bohm Corporation, and the new complaint accuses it of falsely advertising the Castro job on its own website.

That's the narrow claim. The wider fight is uglier. Another Planet says Alarcon Bohm's work led to "faulty drainage, defective roofing and improperly installed HVAC equipment that contributed to water intrusion and damage" to the theater's freshly restored decorative ceiling — a portion of which, the suit says, fell onto the balcony. An earlier dispute, over construction defects and alleged over-billing, is already in arbitration. There, Alarcon Bohm says it's owed $4.7 million; Another Planet says it owes nothing.

Here's the discipline worth keeping: nearly all of that is Another Planet's version, routed through Sam Singer, a San Francisco crisis-PR operator whose business is shaping exactly this kind of narrative, and reported so far by the Chronicle. The new complaint alleges trademark infringement, false association, false advertising and unfair competition — allegations, not findings. Another Planet says it sent cease-and-desist letters in June and July asking the contractor to pull the Castro and Bill Graham Civic Auditorium from its portfolio page.

The contractor's side is silence: the Chronicle got no response, and Alarcon Bohm has answered none of the claims publicly. It is not a fly-by-night — the firm holds an active California contractor's license and lists prior work on Oakland's Fox Theatre — which is part of why the portfolio-page fight exists at all.

What's independently verifiable is only the frame: the Castro reopened February 6 after a roughly $41 million, two-year renovation, and has since booked dozens of dates and hosted Frameline. CEO Gregg Perloff says it "is open, safe and successfully presenting performances." Notably, the litigation itself surfaces in no court index or legal database yet — the docket that would confirm the $4.7 million and the defect claims isn't public.

Worth watching: whether the arbitration produces an actual ruling on that $4.7 million — the number that tells you who overpaid whom — and whether Alarcon Bohm contests any of this on the record. Until then, this is one party's account, filed twice.