A sandwich board spotted outside what appears to be a hair salon/coffee shop hybrid on West Portal Avenue has been turning heads — and not for the reasons the business probably intended. We'll spare you the exact phrasing and let you find the photo making the rounds, but let's just say: the pun landed in a very different place than where it was aimed.

Look, we love West Portal. It's one of those increasingly rare SF corridors where small businesses still thrive, foot traffic is real, and the neighborhood actually feels like a neighborhood. The mom-and-pop energy is what makes the street worth protecting — and worth celebrating, even when the marketing department (read: whoever grabbed the chalk that morning) goes slightly off the rails.

This is a victimless crime of wordplay. No taxpayer money was wasted. No bureaucratic committee spent six months and $200,000 on a consultant's report to approve the sign. Someone just wrote something mildly suggestive on a sandwich board without running it past their inner thirteen-year-old — or, more accurately, without having an inner thirteen-year-old on staff to flag the obvious.

And honestly? In a city where we're constantly bombarded by humorless corporate messaging, algorithmically optimized ad copy, and government communications written in the linguistic equivalent of beige, a rogue sandwich board with accidental innuendo is kind of refreshing. It's human. It's local. It's the beautiful chaos of a small business owner who's too busy actually running a shop to overthink their sidewalk marketing.

So here's to West Portal's unnamed sign poet. You made people laugh — just not for the reason you thought. Keep the boards coming. Maybe just phone a friend first.