Yes, really.

The creator, who goes by Maggie Z on social media, has built a following largely around the fact that she works at the self-driving car company. As one SF resident put it, "If I had a dollar for every time she mentioned she worked at Waymo… like, we get it, girl." The content generally falls into the "my life is so cool because I work in tech" category — which, fine, everyone's hustling for clicks.

But the changing-in-a-Waymo video crossed a line that even TikTok's notoriously low standards couldn't ignore. The follow-up explanation — that she had "two events back-to-back" — is the kind of non-answer that insults everyone's intelligence. Bathrooms exist. Planning exists. Not filming yourself exists.

Here's what actually matters beyond the cringe: Waymo is actively trying to win public trust in San Francisco. They're navigating a genuinely contentious regulatory environment, fighting for permits, and asking residents to accept autonomous vehicles on crowded city streets. Every piece of content tied to the Waymo brand — official or not — shapes public perception. An employee turning the cars into a personal thirst-trap backdrop isn't exactly the "safety-first, technology-you-can-trust" message the company needs right now.

This isn't about policing what people do on social media. It's about the weird new reality where tech companies pour billions into public relations while their own employees undermine the brand for a few thousand views. If Waymo wants San Franciscans to take their vehicles seriously, they might want to start by making sure their team does too.

The algorithm rewards attention-seeking. Responsible companies shouldn't.