Love it or roll your eyes at it, there's something undeniably cool about a city that turns its most recognizable building into a giant glowing pride flag. It's the kind of thing that makes SF feel like SF — a little extra, a little dramatic, and always ready to make a statement from the rooftops.

Of course, the internet had thoughts. As one local put it: "Missed opportunity to put the trans flag colors" — because when the building is literally called the Transamerica Pyramid, you'd think someone in the lighting booth would've connected the dots. That's the kind of branding layup that marketing departments dream about.

All jokes aside, the light display is a nice reminder that San Francisco's private sector can do festive, community-oriented things without a seven-figure city grant or a twelve-month permitting process. No taxpayer dollars. No Board of Supervisors vote. No environmental impact report on the effect of colored LEDs on local bird migration patterns. Just a building owner flipping a switch and giving the city a little visual joy.

That's the version of San Francisco we like — where the landmarks shine, the gestures are voluntary, and the bureaucracy stays out of the way. More of this energy, please. Less from City Hall, more from the skyline.