Multiple residents have been raising the alarm about a surge of blatant stop sign violations across San Francisco's residential neighborhoods — and the most common offenders aren't reckless teenagers or rideshare drivers in a rush. They're parents. During school hours. With kids in the car.

Let that marinate.

One local described watching a woman plow through a stop sign right in front of a playground with her roughly ten-year-old in the front seat. When confronted, she got defensive. "That could be your kid splattered across the crosswalk," the resident noted, "but rather than reflect, get mad at the messenger."

And it's not just cars. One SF resident recounted a dad on an electric bike speeding down the sidewalk — ignoring a wide, empty bike lane — with two kids on the back. When asked to use the bike lane, his defense? He was taking his kids to school. Apparently parenthood is now a blanket exemption from traffic law.

As another local put it with pitch-perfect brevity: "'Baby on Board' means 'driver is not paying attention.'"

Look, we're not the hall monitors of personal responsibility here, but we are the people who think laws should apply equally and that government enforcement should focus on things that actually matter — like, say, keeping pedestrians alive. San Francisco has spent millions on Vision Zero, its ambitious (and so far spectacularly unsuccessful) plan to eliminate traffic deaths. But no amount of redesigned intersections or concrete bollards will fix a culture where people simply decide the rules don't apply to them because they're in a hurry.

The city doesn't need more infrastructure spending. It needs the infrastructure of basic accountability. Enforce the stop signs we already have. Ticket the violators — yes, even the ones with car seats in the back. And maybe, just maybe, the message will get through: your schedule is not more important than someone else's life.

Stop means stop. Full stop.