Let that marinate for a second.

This is a store where the closest thing to a food group is whatever qualifies as "nacho cheese" inside a bag of Doritos. And yet, there it is — an inspirational wellness mantra plastered right next to a $2 beer special, because apparently healing comes in many forms, some of them 12-ounce and ice cold.

The best part? The sign appears to have been liberated from a Grocery Outlet, which means someone either walked out of Bargain Market with a piece of promotional signage under their arm, or this liquor store has a marketing budget that consists entirely of what can be acquired on a five-finger discount. Either way, it's peak San Francisco hustle.

As one local pointed out, the graphic design on these wellness signs is its own kind of crime — "DHA are all randomly twice as wide as other letters" for absolutely no discernible reason. So not only is the message wildly misplaced, it's also typographically offensive.

Look, we're not here to tell anyone how to run their business. Sell what people want to buy — that's the free market, and we love it. But there's something darkly poetic about a city that has poured billions into public health initiatives, mental health programs, and harm reduction strategies, while the actual commercial landscape looks like this: a stolen sign about the healing power of food taped above a promotion for cheap beer in a store that sells neither produce nor hope.

No government program needed to see the irony. Just a walk through SOMA on any given Tuesday.