If you haven't already snagged SFMOMA's $15 spring admission deal, today is your last chance — and honestly, it's worth a look.

SFMOMA's standard adult admission runs $25, which puts it squarely in the "I'll go when my parents visit" category for most San Franciscans under 35. The museum's spring promotion slashed that to $15, and while we don't usually get excited about telling you how to spend your Saturday, this one's noteworthy for what it represents: a major SF institution actually trying to get people through the door at a price that doesn't require a second mortgage.

Let's be real — museums in this city have a pricing problem. Between $25-$35 admission fees and a $7 coffee at the café, a casual afternoon of culture starts to feel like a financial commitment. And then these same institutions wonder why attendance skews older and wealthier, and why younger residents treat them like tourist traps rather than community assets.

The $15 price point is interesting because it probably still covers costs while dramatically lowering the barrier to entry. That's not charity — that's smart business. More visitors means more gift shop revenue, more café sales, more memberships down the road. It's the kind of market-driven thinking that publicly subsidized cultural institutions should embrace more often instead of defaulting to taxpayer-funded "free days" that create mob scenes and benefit no one.

SFMOMA sits on some genuinely world-class collections, and its SoMa location makes it one of the more accessible museums in the city. At $15, you're paying roughly the cost of two mediocre burritos for a few hours with Rothko, Warhol, and whatever bold new installation they've got rotating.

The deal ends today. If the museum is smart, they'll study the attendance numbers and consider making this kind of pricing a regular thing. Getting San Franciscans to actually use their own city's cultural institutions shouldn't require a limited-time promotion — but we'll take the win where we can get it.