But let's pump the brakes before you hop on the N-Judah.

First, the pricing. As one local was quick to point out: "$3 beers? ONE beer is priced at $3. Get in line, kids." So yes, there is technically a $3 beer on the menu. Whether the rest of the lineup follows that energy or quietly slides into standard SF markup territory remains to be seen. We'd call it a loss leader, but hey — in a town where a pint regularly runs you $9-$12, even one affordable option feels like a minor act of rebellion against the Bay Area price cartel.

Second, the lines. Maillards built a cult following at the Sunset Farmers Market, and that hype has followed them indoors with a vengeance. One SF resident who braved opening weekend reported that "the line made Arsicault look like a breeze" and recommended waiting a couple months for things to cool down. Another was more blunt about the two-hour wait: "I don't want to spend two hours standing next to people who do not have jobs or hobbies." Harsh? Maybe. Relatable? Absolutely.

The taproom is open Wednesday through Sunday, and for those who'd rather skip the scene entirely, Maillards is still slinging burgers at the Sunset Farmers Market — no two-hour commitment required.

Here's the real story: a small business actually chose to set up shop in the Outer Sunset, a neighborhood that could use more foot traffic and more reasons to keep locals spending money locally instead of trekking downtown. That's worth celebrating. We just suggest waiting until you can actually get through the door in under 90 minutes.

In the meantime, maybe the rest of SF's bar scene could take notes. Three-dollar beers shouldn't feel revolutionary — but here we are.