On the stretch of 24th Street that runs from Castro down toward Sanchez, the sidewalk is wide enough for two strollers to pass, and most mornings it has to be. This is the commercial spine of Noe Valley, the blocks where Small Frys has sold tutus and tiny shoes at 3985 24th Street since the Reagan years — the store opened in 1984, and Carol and Azia Yenne bought it in 1991, by their own account — where the Saturday farmers market fills the old church parking lot that became the Town Square, and where, in a detail that lands like a small thesis statement, bone broth has quietly taken the place boba used to hold as the after-school drink of choice.
That last observation comes from Lamisse Droubi, a City Real Estate agent who grew up here in the '70s and '80s and described the changeover to the SF Standard in a May 28 portrait of the neighborhood. The shop she meant is real and findable: Trad Bone Broth, opened by brothers Jonathan and David Kim, registered with the city in November 2021 at 3903 24th Street, a few doors from the children's store. The teenagers who would once have lined up for tapioca pearls now line up for a paper cup of something simmered. It is a very Noe Valley substitution — wholesome, a little earnest, faintly expensive.
Yenne, whom the Standard identifies as treasurer of the merchants association, told the paper the strip's quiet is deliberate. "We don't want to be Union Street," she said — no late bars, no wee-hours noise. Even the night market wraps by 8 p.m. That same instinct turned Sanchez between 23rd and 30th into one of the city's most-walked slow streets: SFMTA's own evaluation counts more than a thousand pedestrians on a typical Saturday, and the agency dropped the limit there to 15 mph after the corridor cleared its speed and volume targets.
Walk it tomorrow and the tell is in the windows: a children's store that has outlasted its first generation of customers, and a new cup in the hand of the kid walking past it — broth where the boba was.




The Discussion
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