Don Heusos has gone missing in the Mission District, and the community wants him back.
Now, details are thin on the ground here. We don't know if Don Heusos is a beloved neighborhood character, someone's hilariously named pet, or a local inside joke that's taken on a life of its own. What we do know is that a flyer went up at 24th and Bryant, and it caught enough attention to get people talking. In a neighborhood plastered with everything from lost cat posters to anarchist zines to taqueria loyalty cards, that's saying something.
For the uninitiated, "don heusos" sounds suspiciously close to a certain Spanish-language pun that we'll let you work out on your own. The Mission has always had a sense of humor as rich as its burritos, and this feels right on brand.
But here's the thing — whether this is a genuine missing persons case, a lost pet situation, or peak Mission District absurdist comedy, the fact that it's getting community traction says something about the neighborhood. People still pay attention to what's posted on their street corners. They still care about their neighbors, human or otherwise.
So if you're in the Mission and you have any leads on the whereabouts of Don Heusos, do your civic duty. Check the taquerias. Check Balmy Alley. Check behind the counter at every corner store on 24th Street.
Let's get Don Heusos back home. The Mission isn't the same without him.

