Daunt reportedly said he was "successfully impressed upon of the vigor with which the city is rebounding." That's CEO-speak, sure, but the fact that he flew out here and walked the blocks himself tells you more than any press release could. Executives don't do site tours for cities they've written off.

And Barnes & Noble isn't alone. Nordstrom and Bloomingdale's are also reportedly scouting large retail spaces in the Union Square corridor. If even two of these three land, it would represent a genuine inflection point for a downtown that's spent the last several years hemorrhaging tenants and foot traffic.

Let's be clear about why this matters from a fiscal perspective: every major retailer that opens downtown generates sales tax revenue, creates jobs, and — critically — draws other businesses into the area. That's the virtuous cycle SF desperately needs instead of pouring millions into "activation" grants and consultant-driven recovery plans. The best downtown recovery strategy has always been simple: make the area safe, clean, and business-friendly enough that companies actually want to be there. If that's finally happening, credit where it's due.

The public reaction has been overwhelmingly positive. One SF resident captured the nostalgia perfectly: "As a kid I used to love going to Borders Books & Music across from Saks... a large bookstore like Barnes & Noble would be interesting for that area. Not knocking the mom & pops, but it's fitting for downtown." Another local quipped they've still got $1.50 left on a gift card and can't wait to finally use it.

The real test, of course, is execution. Lurie's administration needs to make the permitting process painless and keep the surrounding blocks safe and presentable. The private sector is literally showing up at your door, Mr. Mayor. Don't make them regret it.