In a city where beloved small businesses vanish faster than your paycheck after rent, the Balboa Theater just hit a milestone that borders on miraculous: 100 years.
The Richmond District's single-screen cinema — one of the last of its kind in San Francisco — has been showing movies since 1926, back when "talkies" were still a novelty and the idea of paying $25 for a movie ticket and a bucket of popcorn would have caused a genuine riot. A century later, it's still standing, still screening, and still somehow making it work without a dime of the kind of government subsidies that get thrown at far less deserving ventures in this town.
The theater is marking the occasion with a celebration that also honors a costuming legend — a fitting tribute from a venue that has always understood that movies are about craft, community, and the kind of magic you can't replicate on your couch with a Netflix login.
Let's be honest about what makes the Balboa's survival remarkable. This isn't a story about a tech company "disrupting" an industry or a city program "investing" in culture with your tax dollars. This is a small, independent business that has weathered the Great Depression, World War II, the rise of television, the home video revolution, streaming, a pandemic, and the soul-crushing economic conditions of modern San Francisco. It did it the old-fashioned way — by giving people something worth showing up for.
There's a lesson here for the city planners and supervisors who love to talk about "preserving neighborhood character" while simultaneously making it nearly impossible for small businesses to operate. You want vibrant neighborhoods? Lower the barriers. Cut the red tape. Stop strangling the very places that make San Francisco worth living in.
The Balboa didn't need a task force or a feasibility study. It needed customers, a good projector, and a city that didn't get in its way too much.
Happy 100th. Here's to 100 more — assuming the permitting office doesn't have other plans.